What is SEO
Search engine optimisation or SEO refers to the process of improving the position that your website
appears at in the “organic” search results returned by sites such.
Why SEO for your business
Search engine optimisation or SEO refers to the process of improving the position that your website
appears at in the “organic” search results returned by sites such as Google. SEO helps your business get found for relevant keywords when searches are conducted via search engines . SEO is the best customer acquisition strategy in online world.
Every business has to try to remain amongst the top few in Search Engine Result Pages (SERP) when a related research is conducted for a simple reason. Millions and millions of searches are conducted every day. Businesses appearing on top of a search return are in a better position to get highly targeted advertising. Undoubtedly, it is one of the most effective and yet cheap customer acquisition tool today.
SEO has the capability of generating higher sales for your business. It not only helps in building PR but also in creating brand awareness. SEO is more like a 24/7 support team of international marketing. The results are measurable and long lasting. The Return on Investment thorough SEO is much higher than through any other marketing tool.
Here’s a list of ten specific reasons why your business should definitely consider investing in your organic SEO:
1. Higher Return on Investment (ROI)
Businesses measure the success of any marketing tool in terms of ROI. An SEO expert has more
capability to ensure higher ROI as compared to any other marketing tool. It is worth mentioning that
very little effort and investment is needed to keep a website on top once it has achieved a higher
ranking through SEO. It can easily be monitored using free analytic tools.
2. Increased Brand Awareness
The companies which make to the first page of Google get free advertisement (Yes 24/7 global
marketing!) which helps improve brand awareness to a great extent – People trust the search engine
results. Some of the essential elements of SEO which help with brand building are to generate quality
contents and to promote them over various networks.
3. Cost Effectiveness
SEO is a very cost effective method to market as compared to other forms of traditional or online
marketing. Businesses continue to get its benefits even when they stop paying to SEOs. Customers that
come through organic SEO tends to stay longer than through other marketing methods.
4. Customer Acquisition/ Better Conversion
SEO helps websites reach their actual target market. An obvious result of it is that conversion rate is much higher than any other source of marketing. The reason being simple: the searchers are anxiously
looking for the services you are offering. Organic listings created through SEO have much high Click
Through Rate (CTR) and this makes SEO not only cost effective but really effective tool of marketing. SEO is one of the best, if not the best, customer acquisition strategies.
5. Long Lasting Results
SEO provides businesses long lasting results. SEO is, thus, a tool worth investing in and the results are organic and the websites stay at the top for long time at a very reasonable cost . This results into higher sales and leads. Staying on top of SERP for long period of time increases credibility of the business.
6. Measurable Results
SEO is effective and it is measurable. Usually it is a problem for the businesses to judge the results of the multitude of a marketing effort. SEO results, in contrast, are measurable with the use of free analytical tools such as Google Analytics.
7. PR Building
SEO relies heavily on fresh and good quality content. For PR building, high quality content is needed along with distributing those contents around. Blogs can be valuable for adding good content regularly and then distributing those through other social media channels.
8. Trust Building / Competitive Advantage/ Reputation Management
SEO helps businesses in building trust. If a business appears amongst the top few when a related search is conducted, the viewers tend to trust the business over others offering the same set of services or products. Well optimized presences appear on top of search results help with online reputation management by pushing any negative reviews about the business down in the ranking
9. Improved Visitor Experience / Accessibility & Usability of the Website
Websites accessible for search engines are also easily accessible for visitors. Investing in an SEO project is, therefore, an investment in building your website through to success. Adding image ‘alt’ tags, descriptive linking text, meaningful title and headings, easily readable quality contents, use of CSS, browser compatibility and sitemaps help equally with accessibility and usability of website and SEO.
10. Meeting Buyers’ Requirements /Pull Marketing
Search Engine optimization helps businesses ensure a successful pull marketing. Ready to buy searchers can easily become buyers if your site is truly optimized to meet their needs when they are desperately looking for a solution. SEO is a proven marketing strategy if executed with the mix of accurate research, quality contents, and right presentation and distribution.
SEO Structure
SEO Consulting Services
Some clients have in house SEO or SEM staff but need some external expertise from an ethical and competent search engine marketing firm to address a specific problem. In other situations, we provide “retainer” style SEO consulting where we critique their work on a monthly basis and keep them abreast of algorithmic changes, updates or filters.
Regardless of the specific situation, we provide search engine optimization consulting services and work with clients and others by guiding them through how to optimize their site.
Professional SEO Services
Most clients hire us to perform search engine optimization on their site so they can concentrate on doing their full time job instead of SEO. Whether your site targets local, national or multi-national or international customers, we typically optimize a core set of pages and work with the client to implement best practices on the balance. The combination of optimized pages plus best practices normally yields the site with high rankings over time.
Unlike some, we do not charge clients a per keyword fee for our professional SEO services. Instead we charge clients a cost per page – as organic ranking is based on relevancy and relevancy is largely derived from breadth and depth of content.
It is important to note that SEO is a one-to-many keyword permutation relationship – at least when implemented correctly. This means that one particular keyword can produce multiple permutations along with an unknown amount of other combinations. This one-to-many keyword relationship similar to but significantly exceeds the broad matching capability on PPC. In most instances, we typically target about 4 keywords per page but your mileage may vary.
It is not uncommon that while we may target 30 keywords, after analyzing the log files with our web site analytics, the traffic from these keywords produces several hundred unique keyword combinations and permutation.