PPC, or paid search marketing is the quickest and most controllable way to get your website to the top of the search results when people are looking for your type of business, and because you pay per click, it is easy to control the budget and return on investment for your campaign.
Looking beyond CTRs and CPCs, we understand the ROI metrics that matters most for your business!!
Facebook Advertising :
Facebook advertising presents a perfect complement to any search marketing campaign. With 1.2 billion users, including 727 million daily active users, Facebook is the premier social media platform. It features a robust advertising platform that can help spread your message to a wide swath of people. Businesses can target Facebook users in two ways.
PPC advertising delivers instant traffic by placing you at top positions on search engines. With Google accounting for two-thirds of all US searches, AdWords remains the most effective PPC advertising vehicle. It not only places your site in prominent view of searchers, but AdWords enrollment also provides you with the ability to accurately test keywords, complementing your existing SEO strategies.
PushFire® can get you started using Bing PPC services, or overhaul your current campaign. With ad creation, optimization, and management services, PushFire can help you get the most out of your search advertising on Bing.
Every campaign is different, so it’s impossible to quote a one-size-fits-all price. The price of the service will vary depending on your keyword volume and monthly spend.
Why PPC Marketing? :
You only pay when an interested person clicks. One of the reasons PPC is so straightforward is because you know exactly where your dollars are going, and you only pay when an interested party clicks on the ad. This is different than traditional advertising offline, where you spend X amount of dollars and hope your target market actually engages with the ad, but you never really know.
You set your budget to control costs. Speaking of budgets, with pay-per-click, you set the budget to your needs. You can put a cap on what you spend daily, and it’s flexible for you to change at any time. That doesn’t mean you can expect to see huge results with a limited budget, of course; it all depends on how competitive the keyword and industry are. (You can learn more about setting budget in Google AdWords,
You can reach your target consumer at the right time with the right ad. Want to target a person in a specific place at a specific time of day with a specific ad? No problem. With PPC’s location targeting and delivery options along with device-specific preferences (like mobile), you can deliver very specific messages to your target consumer at prime time when they are close by.
Unlike organic search, PPC can show results very quickly. We all know how important organic search traffic is for long-term website marketing; however, it has a longer cycle to prove ROI. PPC can show results fast. You can start a PPC campaign on Monday and literally start seeing results in terms of traffic and conversions the next day (depending on a variety of factors, obviously).
PPC data can inform your other marketing channels. Does your search engine optimization (SEO) team want to know if a particular keyword or set of keywords is converting well? PPC can tell them. You can also test the waters with new products or offerings using PPC in order to gauge demand and get an early look at its reception.
What’s included in Samrat ICT Advertising Professional PPC Management Services?
- Keyword Discovery and Selection
- Ad Text Creation
- Help with Optimizing Landing Pages
- Conversion Tracking
- Ad Submission
- PPC Monitoring
- PPC Cost Management
- Campaign Improvement Modification
What you can expect from our PPC Management :
|PPC Strategy:||To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and UPS’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.|
|Implementation:||We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks if identified. It’s important to us that you own the accounts, and that you have a relationship with the network owners.|
|Keywords:||We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which aren’t right for your business.|
|Adcopy Writing:||We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.|
|Ad Extensions:||Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.|
|Tracking||Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.|
|PPC Optimisation:||Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all makes a difference overall.|
|Reporting:||We produce reports which provide meaningful insight into what’s going on with your PPC campaign, what we’ve done since our last report; what we’ve noticed your competitors doing and of course, how your paid search is performing against the key metrics you’re most interested in.|